Why in Rome?
Ambiente Italia is tailored towards the particular needs of the dynamic southern and central Italian markets as well as to the neighbouring Mediterranean countries: due to its strategic location, Rome is the natural hub for all of Italy and the Mediterranean.
Rome is at the heart of the Mediterranean. It is easy to reach both for domestic and international visitors, e.g. from the Arab countires, the middles east and both the European and African mediterranean rim countries.
Rome is the ideal stage for a show dedicated to the culture of living.
