Exhibit
Ambiente Italia 2010 can count on its overwhelming appeal and loyalty to its international brand name, which is the fruit of more than one century of experience in the planning and organisation of high-profile fair events.
Ambiente Italia objectives
An event that brings Italian lifestyle culture to the heart of the greater Mediterranean area, an important step in Messe Frankfurt's
Mediterranean strategy. An opportunity for development and
meeting with the growing demand that arrives from these
countries.
Anticipate autumn events for the home, allowing points of sale to optimise the organisation of Christmas purchases.
A moment of direct communications with the end consumer with initiatives comparable to B2B.
A reference point between the world of production, distribution channels, central-south Italian retail and foreign
markets of the Mediterranean area.
