
The shop is transformed in a "home", an active and interactive space to greet, communicate and inform customers in a cozy and easily replicated atmosphere that is conducive to spur-of-the-moment, impulse purchases.
This, in short, is the basic concept of the Home Shop event, interpreted by Carlo Colombo, an internationally renowned professional from Como and art director of Ambiente Italia, who will entertain visitors by illustrating his vision of the store of the future. www.carlocolombo.it

Home Shop will also feature Anna Marinello, the well-known Wedding Planner from Milan, and one of the first to bring this profession to Italy. She will alternate with Carlo Colombo in entertaining visitors, demonstrating how the store of the future can become a reference point and trendsetting spot for organizing weddings, receptions, and other new ways of experiencing married life in today's world.
Anna Marinello will also be on hand in the retail stores of Sell-Out Partners, where she will be assisted by the Wedding Planners of the A.I.O.M. (Italian Association of Wedding Planners).

Sponsor:
Nube
Franke
Penta
Ballarini 1889
Giannini
Lladrò
Guzzini
Mario Cioni
Moneta
Sambonet
Richard Ginori 1735
Guido Tommasi Editore