Sell-Out Partners
This area includes all the Associations and professionals that can bring to the retail store innovative sell-out opportunities and events, that aim to bolster loyalty and reach a diversity of customer sectors, including the younger generations. As a strategic location for information and exchange, the area positions Ambiente Italia as a bona fide "exhibition event" that can promote innovative and rewarding synergies between the parties.
The partners of Sell-Out Partners at the first edition of Ambiente Italia
Diet and Eco- Sustainability
ANDID Italian Dieticians Association www.dietistiandid.it
This special event is an approach to issues of sound nutrition and the environment, proposed in a project involving children in cooking, entitled “Cucinando s'impara”. The project is promoted by Ballarini, the long-standing cooking utensil manufacturer, in conjunction with the ANDID. The ANDID was founded to develop training initiatives, oversee the level of professionalism of its members and work with scientific organizations in the field of nutrition, in Italy and abroad.
For the shop, it will explore two contemporary topics for positive exchange of information : Health and safety and environmental eco-sustainability.
Assoregalo www.assoregalo.it
The date, the concept, and the location are some key reasons why Assoregalo has decided to offer its sponsorship to Ambiente Italia, but most of all, it was the interest expressed jointly by Messe Frankfurt Italia and Assoregalo to convey an 'innovative message in gift-giving in its global connotation' that had been missing until now. Assoregalo is a national association founded in 1990, designed for all industry operators, which also includes and incorporates other trade associations.
Assovisual www.assovisual.it
Italian Association of Visual Merchandisers and Display Window Designers
Assovisual will present a complete and comprehensive panorama of the potential of visual merchandising, incorporated as part of marketing and communications. For each of the three areas of Ambiente Italia - Dining, Living and Giving - professional visual merchandisers will create a specific installation every day, using the products found in the exhibition. Opportunities for exchange and dialogue and theme workshops - "Experts Answer" - in which Assovisual will provide continuous consulting on issues of visual merchandising, marketing, and communication at the retail store will complete the proposal of Assovisual.
Wellness www.wellness-int.net
Win Wellness International Network®
The Win project was launched and dedicated exclusively to the qualified home accessories and kitchen items retail channel. The concept is to give retailers an “added product” to showcase alongside its other products, to create loyalty among its customers and generate traffic and interest in the retail store. The products refer to “wellness travel” that the retail store owner can offer exclusively, taking advantage of a specific call center to manage it all. The Wellness International Network also includes weekend wellness packages, in order prepare for the wedding or to give as the perfect gift for any occasion.
Federcartolai www.federcartolai.it
Federcartolai is the largest and oldest industry association in Italy and represents the category of stationers and bookshops. At Ambiente Italia, it is inviting its association members to take part in the conference “The Market of the Third Millennium” as part of which suppliers and retailers will present their experiences relating to the new type of shop, “The Stationer in the Third Millennium” being held to promote the innovative and specialized paper goods retailer, which is becoming a reference point on the territory, capable of offering new and updated services to the consumer.
Lessons in cooking and “bon ton”
AICI Italian Cooking Teachers Association www.aicionline.it
The Italian Cooking Teachers Association was founded for people interested in undertaking the profession of cooking teacher or starting up a small catering company. Its teachers will hold lessons on setting a beautiful table and cooking classes, using the cooktop and oven developed especially for Archipelago Gourmet, realized and offered exclusively for the retail stores by Candy and Colombini Group.
Personal Chefs in the Retail Store
APCI Professional Italian Chefs Association www.cucinaprofessionale.com
The APCI is the national category association operating in the food service industry. Its work aims to develop and enhance the professionalism and prestige of Italian chefs. The chefs will be available to the retail stores for information involving organization of lunches or dinners or cooking lessons with cooking show opportunities in their shops. For retail stores interested in planning events at their shops, such as lunches or dinners, cooking lessons or lessons on setting a beautiful table, both associations can provide lists of expert personal chefs and cooking teachers located across Italy.
Wedding Planner
A.I.OM. Italian Association of Wedding Planners www.aiom.eu
This is the best known association of Wedding Planners in Italy, with headquarters in Rome, which organizes professional courses to become wedding planners. Anna Marinello, coordinator of the event, will work with the wedding planners sent by the association and will provide tips and tricks on how to create a retail store that will be a recognized and sought-after name for planning complete weddings or new ways to experience contemporary married life, and or organizing wedding planner training courses for the sales team in the shop. Thanks to the cooperation between Wedding Planners and shop owners, it will be possible to create significant commercial synergies, with mutual benefits for the communication and image of both parties.
A website dedicated to weddings will propose a "banner" of wedding registries, offered at a special price to all shops that would like to use this advertising method to promote their Wedding&Gift List.
