
An ambitious collection of fringe events completed the offer of Ambiente Italia 2009, with initiatives dedicated to food, the mise en place, weddings and much more, all related to the concept of the exhibition.
Sell-Out System
The initiatives developed by Messe Frankfurt Italia for the first edition of Ambiente Italia are part of an innovative project called the Sell-Out System. It is custom-designed for qualified retail and is based on and develops from the close attention paid to research into the future role of exhibitions and the need for change in today's retail stores, issues always in the forefront at Messe Frankfurt, in association with the Italian subsidiary, Messe Frankfurt Italia.
The Sell-Out System is comprised of:
Archipelago Gourmet
Style Flash
Home Shop. The shop of the Future
Sell-Out Partners
Competition Roaming Rome
Conference during Ambiente Italia:
"The Market of the Third Millennium": Federcartolai, the largest and the oldest industry association in the category of stationers and bookshops, promotes this conference as part of which Suppliers and Retailers will present their experiences concerning the new typology of stationery shop, "The Stationer in the Third Millennium". This conference is held to promote the innovative and specialized paper goods retailer, which is becoming a reference point on the territory, capable of offering new and updated services to the consumer.